CEO’s Message
KSPO CI
Symbol & Logotype
The KSPO’s CI is a combination of ‘Korea’ and ‘Sports’ that embodies the organization’s determination to achieve its mission of creating “A Happy and Healthy Life through Sports” and developing the future.
The color blue symbolizes the credibility of the KSPO, sky blue symbolizes a healthy sporting spirit, and orange symbolizes the Korean sports infrastructure.
The current goal of KSPO is to improve the quality of life for all the people of Korea.
Color regulations
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KSPO Blue
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- RGB
- R10 G42 B112
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- CMYK
- C100% + M65% + K25%
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- PANTONE
- 288C
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KSPO Light Blue
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- RGB
- R27 G153 B196
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- CMYK
- C97% + M10%
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- PANTONE
- 299C
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KSPO Orange
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- RGB
- R255 G127 B0
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- CMYK
- C50% + Y100%
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- PANTONE
- 151C
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Signatures
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Combination of Symbol and English Title
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Combination of Symbol and Korean & English Title
Character
Baekhodori
- Born with a 1 in 10,000 chance of birth, Baekhodori had inferiority complex about his white hair. Sports have helped him to grow as a positive, warm-hearted friend.
- Baekhodori is a highly curious baby tiger. Baekhodori likes running and enjoys exploring here and there.